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Avani Asher
Avani Asher
Hiring at Disney Star! Ex-Dentsu International | Ex-Cactus Communications | Ex-Media.net
About the Role:
Star Sports is the leading sports broadcaster in India. It offers a wide variety of sports content, broadcasting all major sports events such as IPL, ICC, Premier League, Pro Kabaddi, Wimbledon etc. Star Sports has redefined sports broadcasting in India with extensive cricket coverage, including domestic and international matches. It also offers several regional channels in different languages to cater to the diverse linguistic audience in India. We serve high quality content to millions of customers with world class technology and production. As an incumbent in this role, you will work closely with the Acquisition Team and would like the team to be equipped in designing meaningful recommendations that help us serve our fans better.
Context:
Star Sports is a key catalyst in espousing a multisport culture in India. Over the past 5 years, it has invested in and partnered with key stakeholders to popularize sports beyond Cricket. You will play a crucial role in supporting the smooth functioning of our organization. If you are passionate about sports and want to create a direct impact on viewership of Live sports as well as surround programming, this role is for you. The role requires the person to understand working on BARC data and the ability to distil relevant insights from data. The role also requires the person to have an understanding and awareness of what is happening across the World of sports.
Key Responsibilities:
Analyzing channel and program specific data to help create better content basis viewership trends, markets, target groups and competition performance.
Regular presentations to be made by studying marquee and emerging properties to provide business with actionable inputs.
Understand changing market trends of TV consumption and assist in special strategic projects through data analysis and put forth key pointers to generate/validate ideas.
Study industry trends, competitor schedules and develop strategies to maximize audience viewership and retention.
Collaborate with content teams, acquisitions, and operations to align scheduling with business objectives.
Performance Measures:
Business Impact: Providing strategic inputs that enable growth in viewership of live sports and surround programming.
Regular reports on performance of key sports properties and impact of key initiatives recommended.
Identifying strategic levers for growth of viewership and implement it in scheduling strategies.
Qualifications:
5-7 years of experience post MBA (Tier1 or 2 preferred)
Understanding of media industry and knowledge of working on YUMI (BARC) software.
Consumer data interpretation skills: experience in studying large sets of data on Excel.
Comfortable with working in a dynamic and fast paced environment.
Knowledge of the current sports environment in India and Worldwide.
Personal Attributes:
Data and Insights Driven decision making.
Avid Sports enthusiast.
Ability to thrive in a dynamic, high paced and ambiguous environment.
About Disney Star:
The Star Sports Network is home to several leading domestic and international sports with 17 channels broadcasting premier sporting events which include cricket coverage under the purview of the TATA Indian Premier League (IPL), International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), Cricket South Africa and Asian Cricket Council (ACC); VIVO Pro Kabaddi; Football under Hero Indian Super League (ISL), Premier League; and Wimbledon amongst others.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Strategy/Planning, Other, and Marketing
Industries
Broadcast Media Production and Distribution and Spectator Sports
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