iHeartMedia on LinkedIn: How Bobby Bones Became The Most Powerful Man In Country Music (2024)

The French Riviera isn't the only place to party. To kick off our Summer Tuesday series, iHeart brought clients and partners together for a night of dancing, music and conversation. Thanks to Angie Martinez, DJ Whutever, Tequila Casa Dragones, Hampton Water Wine Co. and everyone who joined for showing how we do it in NYC. Stay tuned for more excitement every week this summer, live @ iHeartHQ!

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In the age of big data, are we over-targeting ourselves into irrelevance? Marketing powerhouses from Amazon, Rocket Companies and iHeartMedia shared tips for breaking out of the funnel to build brands with audio, mnemonics, jingles and pattern recognition. #CannesLions #Cannes2024 #iHeartCafe

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Brands have to join the conversation every day, not just during heritage months. Marketing leaders from Genentech, Amazon and iHeartMedia took to the stage in Cannes to share how consistency and intention can build real, lasting trust. #CannesLions #Cannes2024 #iHeartCafe

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Brands can't afford to let misconceptions about audio limit their growth. Industry leaders from Publicis Groupe, TransUnion and Magnite busted myths about data-driven audio at the iHeartCafe in Cannes. #CannesLions #Cannes2024 #iHeartCafe

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Identity powered measurement is alive and well, and it's possible with audio as much as other channels. Industry leaders from TransUnion, Magnite and Publicis Groupe debunked the misconceptions about data-driven audio buying, and shared strategies for leaning into the new age of audio ad tech. #CannesLions #Cannes2024 #iHeartCafe

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You can't make waves in a funnel. Thought leaders from Rocket Companies, Amazon and iHeartMedia reimagined our marketing mental models in Cannes. #CannesLions #Cannes2024 #iHeartCafe

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How do you win the country without Country music? Bobby Bones joins marketers in Cannes to uncover the biases impacting our media decisions. #CannesLions #Cannes2024

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Why is the new Women’s Sports Network a massive priority for founding partner E.L.F. BEAUTY? “Standing with every eye, lip and face means supporting the community all day, every day. Our support is especially prominent where we see the underrepresentation of women, both as athletes and in the surrounding content. So, we are taking over the mic to change the conversation,” —Kory Marchisotto Chief Marketing Officer, e.l.f. Beauty.

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It’s 2024…Multicultural marketing “tests” aren’t cutting it. Wilmer Valderrama joined iHeartMedia and multicultural marketing leaders from Amazon and Genentech to share how intention can build real trust and boost your bottom line. #CannesLions #Cannes2024

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iHeartMedia, Deep Blue Sports + Entertainment and Axios joined founding partners E.L.F. BEAUTY and Capital One to celebrate the official launch of the first-of-its-kind Women’s Sports Audio Network.Today, we came together to turn on daily women’s sports reports across hundreds of radio stations in the U.S. and expanded the lineup of talent joining iHeart Women’s Sports Podcasts, starting with Good Game with Sarah Spain, debuting July 17th!

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